SAN FRANCISCO -- Amazon is developing an AI model that incorporates advanced "reasoning" capabilities, similar to models like OpenAI's o3-mini and Chinese DeepSeek's R1, according to a report by Business Insider on Tuesday.
The model may launch as soon as June under Amazon's Nova brand, which the company introduced at its re:Invent developer conference last year, the report said.
Amazon aims to adopt a "hybrid" reasoning architecture for its new model to provide quick answers and more complex extended thinking within a single system, according to the report.
Amazon also hopes to make its Nova reasoning model more price-efficient than competitors, Business Insider said.
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