More than 27,000

This year, more than 27,000 brands and merchants participated in the event, including Costco,Muji, Desigual, ASOS, and The North Face.

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A screenshot of Tmall on Nov 12, 2014. [Photo/chinadaily.com.cn]

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The World Internet Conference (WIC) was established as an international organization on July 12, 2022, headquartered in Beijing, China. It was jointly initiated by Global System for Mobile Communication Association (GSMA), National Computer Network Emergency Response Technical Team/Coordination Center of China (CNCERT), China Internet Network Information Center (CNNIC), Alibaba Group, Tencent, and Zhijiang Lab.